Privacy Policy

Introduction

MesoWatch ("we," "our," or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website mesowatch.org.

By using our website, you consent to the data practices described in this policy. If you do not agree with the terms of this privacy policy, please do not access the site.

Information We Collect

Information You Provide

We may collect information you voluntarily provide when you:

• Contact us via email or contact forms
• Subscribe to newsletters or updates
• Request information about legal services or medical resources
• Participate in surveys or feedback requests

This may include your name, email address, phone number, and any other information you choose to provide.

Information Collected Automatically

When you visit our website, we may automatically collect certain information, including:

• Device information: Browser type, operating system, device type
• Usage data: Pages visited, time spent on pages, click patterns
• Location data: General geographic location based on IP address
• Referral data: How you arrived at our website

How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our website and services
• Respond to your inquiries and fulfill your requests
• Send you information you have requested
• Analyze website usage to improve user experience
• Protect against fraud and unauthorized access
• Comply with legal obligations

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect information about your browsing activities. Cookies are small data files stored on your device.

Types of Cookies We Use

• Essential cookies: Required for the website to function properly
• Analytics cookies: Help us understand how visitors use our site (see analytics services below)
• Advertising cookies: Used for retargeting and remarketing on other platforms (see advertising services below)
• Preference cookies: Remember your settings and preferences

Analytics Services

• Google Analytics 4 (GA4): We use GA4 to measure website traffic, page views, and engagement metrics. GA4 sets cookies including _ga and _gid to distinguish unique visitors. GA4 is used for analytics purposes only, not for advertising.
• Clicky Analytics: We use Clicky for real-time website analytics, including page views, visitor behavior, and site performance. Clicky is used for analytics purposes only, not for advertising.

Advertising and Retargeting Services

• Meta Pixel (Facebook): We use the Meta Pixel for retargeting and remarketing on Facebook and Instagram. The Meta Pixel sets cookies including _fbp and _fbc and shares browsing data with Meta Platforms, Inc. This constitutes targeted advertising.
• MNTN/Mountain: We use the MNTN pixel for connected TV (CTV) advertising retargeting. This pixel collects browsing data to serve relevant video ads on streaming platforms. This constitutes targeted advertising.
• Google Ads: We use Google Ads retargeting to show relevant search and display ads to visitors across the Google advertising network. This constitutes targeted advertising.

You can control cookies through your browser settings. However, disabling certain cookies may limit your ability to use some features of our website. To opt out of advertising cookies specifically, visit our Do Not Sell or Share My Personal Information page.

Third-Party Services

We use the following third-party services that collect, monitor, or analyze information:

• Google Analytics 4: Website analytics and usage tracking
• Clicky Analytics: Real-time website analytics
• Meta Platforms (Facebook/Instagram): Advertising retargeting
• MNTN/Mountain: Connected TV advertising retargeting
• Google Ads: Search and display advertising retargeting
• Hosting providers: Website hosting and content delivery

These third parties have their own privacy policies governing the use of your information. We encourage you to review their policies.

Targeted Advertising and Retargeting

We use Meta Pixel, MNTN, and Google Ads to show relevant advertisements to visitors on other platforms, including Facebook, Instagram, streaming services, and the Google advertising network. These services collect information about your browsing activity on our website and use it to display ads that may be relevant to you.

Under certain state privacy laws, this activity may constitute "sharing" or "selling" personal information. These laws include the California Consumer Privacy Rights Act (CPRA), the Virginia Consumer Data Protection Act (VCDPA), the Colorado Privacy Act (CPA), the Connecticut Data Privacy Act (CTDPA), the Texas Data Privacy and Security Act (TDPSA), the Oregon Consumer Privacy Act (OCPA), and similar laws in other states.

You can opt out of retargeting and targeted advertising at any time by visiting our Do Not Sell or Share My Personal Information page or by using the link in the footer of every page. When you opt out, retargeting pixels (Meta Pixel, MNTN, and Google Ads) are suppressed and will not collect your data. Analytics services (Google Analytics 4 and Clicky) will continue to operate, as they are used for website measurement only and do not constitute targeted advertising.

Information Sharing

We do not sell or rent your personal information to third parties for their own marketing purposes. As described in the "Targeted Advertising and Retargeting" section above, we share certain browsing data with advertising platforms (Meta, MNTN, and Google) for retargeting purposes. Under some state privacy laws, this may be considered a "sale" or "sharing" of personal information. You can opt out of this at any time.

We may also share your information in the following circumstances:

• With your consent: When you explicitly agree to share your information
• Service providers: With trusted third parties who assist in operating our website
• Legal requirements: When required by law or to protect our rights
• Business transfers: In connection with a merger, acquisition, or sale of assets

Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure.

Your Privacy Rights

Depending on your state of residence, you may have certain rights regarding your personal information.

California Residents

Under the California Consumer Privacy Act and the California Privacy Rights Act (CCPA/CPRA), California residents have the right to:

• Know what personal information we collect, use, and share
• Request deletion of your personal information
• Opt out of the sale or sharing of your personal information
• Correct inaccurate personal information
• Limit the use of sensitive personal information
• Not be discriminated against for exercising your privacy rights

Because we use retargeting pixels that share browsing data with advertising platforms, this may constitute "selling" or "sharing" personal information under the CCPA/CPRA. You can opt out of this activity at any time.

Virginia, Colorado, Connecticut, Texas, Oregon, Montana, and Other States

Residents of states with comprehensive privacy laws, including Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), Texas (TDPSA), Oregon (OCPA), and Montana (MCDPA), have the right to:

• Opt out of targeted advertising
• Opt out of the sale of personal data
• Access, correct, or delete your personal information
• Obtain a copy of your personal data in a portable format

How to Exercise Your Rights

You can exercise your privacy rights in any of the following ways:

• Visit our Do Not Sell or Share My Personal Information page to opt out of targeted advertising and retargeting
• Use the "Do Not Sell or Share My Personal Information" link in the footer of every page
• Email us at [email protected] with your request

We will respond to verifiable requests within the timeframe required by applicable law (typically 45 days).

Do Not Track

We currently do not respond to Do Not Track (DNT) browser signals. If you wish to opt out of targeted advertising, please visit our Do Not Sell or Share My Personal Information page.

Children's Privacy

Our website is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we learn we have collected information from a child under 13, we will delete that information promptly.

Links to Other Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date. Your continued use of the website after any changes indicates your acceptance of the updated policy.